Strategic Fintech & Insurtech Advisory

Practical guidance on regulation, partnerships, and scaling financial services


Fintech & Insurtech Advisory
I provide strategic advisory for companies navigating the fintech and insurtech landscape. My background includes serving as an AFM-licensed director, commercial leadership at venture-backed insurtechs, and co-founding TABBx, an open banking payments platform. Experience spans embedded insurance, open banking, payment infrastructure, and digital transformation. I’ve worked with banks, insurers, and platforms including Knab Bank, KPN, and Randstad on regulatory compliance, market expansion, and revenue growth. I advise executives at insurers, staffing organisations, tech platforms, and VC-backed startups on regulatory, partnership, and market entry challenges. This consultancy operates alongside my current role, offering focused support for specific projects.
Core Services
Discover how our tailored advisory services empower fintech leaders to navigate complex markets and regulations.
Regulatory Strategy & Licensing
Navigate regulatory frameworks across European markets. Former AFM-licensed director with MGA diploma. Experience with AFM (Netherlands), FCA (UK), BaFin (Germany), and ACPR (France) licensing processes.
Staffing Organisation
Implement embedded insurance for banks, platforms, and enterprise clients. Experience orchestrating multi-insurer partnerships across B2B, direct, and broker channels.
Partnership Development
Develop market entry strategies and establish partnerships with banks, insurers, and platforms. Existing relationships with 15+ underwriters and major financial institutions.
Professional Background
Strategic advisory experience across fintech, insurtech, and embedded financial services, combining regulatory expertise with commercial execution.
Regulatory Experience
Former AFM-licensed director with MGA diploma (Netherlands). FCA regulatory experience (UK). Cross-border European compliance including BaFin and ACPR. Geschiktheid & Betrouwbaarheid certified. EU passporting experience.
Staffing Organisation
Multi-insurer partnerships and API-enabled insurance solutions. Bancassurance strategy across B2B, direct, and broker channels. Current clients include Knab Bank, KPN, and Randstad. Product design and go-to-market expertise.
Executive Leadership
Director Partnerships EMEA at bolttech. Previously CRO at Alicia Insurance, Global Head of Partnerships at Insify, Global Head of Business Development at Laka. Co-founded TABBx (open banking payments). Series A fundraising experience.
Recent Advisory Work
Selected consultancy projects across regulatory strategy, embedded insurance, and market entry.
European Insurer
Digital transformation strategy and embedded insurance product development for large European insurer, enabling new distribution channels across Benelux markets.
Staffing Organisation
Insurance and financial services integration strategy for large detachering platform, creating additional revenue streams and enhanced employee value propositions.
Insurtech Market Entry
Regulatory license application support and market entry strategy for insurtech entering the Dutch market, including AFM approval process and initial distribution partnerships.


